With competition in the Web already getting tighter, it would be hard to break into a highly competitive niche without hiring a top-notch SEO consultant. But how would you know the person you’re about to employ is really one?
He should have a high Page Rank… really?
This is undoubtedly one of the most common misconceptions about successful SEO consultants. People expect their sites to always have high PRs. Here’s one good reason why you shouldn’t. These consultants might be too busy improving their clients’ PRs, that they may not have enough time to improve their own.
What you must instead be looking for are high PRs on his clients’ sites. Have him point out websites that he has worked on in the past. You may even go as far as contacting the owners of those sites. If they’re happy with his work, they’ll be happy to recommend him as well. Of course, it still boils down to whether you’re happy with their Page Ranks.
He can walk you through his strategies.
Because trails of his SEO techniques will all be visible on the Web, you can ask him to show you around some of the pages he has worked on that have high rankings. Let him explain what he did to get them there.
It would naturally help if you have some basic knowledge of search engine optimization, so you might want to do some initial readings first. Just like in any brick and mortar business, it’s always best to be familiar with its inner workings.
He should charge higher than others.
While this doesn’t hold true all the time, it usually does. People have a tendency to charge for what they think their services are worth. Inexperienced SEO consultants, who are still trying to break into the market, will obviously charge less because their main concern is to build their portfolio.
Even scammers will rarely charge a high price because they’re too eager to get that quick buck. However, be wary also of overcharging SEO consultants who simply think too highly of themselves. Finding the right consultant is never easy but you can use these simple tips to help you on your quest.